embedded finance

Buy Now Pay Later (BNPL) Consumer Habits and Statistics

As BNPL (Buy Now Pay Later) and consumer financing grow in popularity among consumers, several financing platforms are vying to dominate their respective markets and meet consumers’ demands. Affirm, Klarna, PayPal Credit, ChargeAfter, and a few more top worldwide lending platforms are driving the BNPL market and frequently releasing new services for retailers and customers.

Statistics show that 50% of consumers have used a “buy now, pay later” service, and the majority of those customers are currently paying payments in accordance with their payment plans.

We conducted a survey to demonstrate the statistics of the popularity of financing platforms and the behaviors of consumer financing clients as the BNPL loan services become more alluring.

Shopping online with Buy Now, Pay Later 

Customer Habits

  • 71% of consumers have purchased more items online compared to last year.
  • 60% have used BNPL lending services.
  • 46% are currently in process of BNPL repayment.
  • 66% of consumers think Buy Now Pay Later is a risky financing method.


How much of your shopping was done online last year?

  • 14% – All
  • 67% – More than half
  • 18% – Less than half
  • 1% – None

Statistics reveal that 71% of consumers have made more online purchases this year, and the majority of these consumers (60%) use consumer financing and BNPL loan services to obtain the funds they require for the purchase, demonstrating the continued rise and popularity of BNPL usage.


Buy Now Pay Later Usage Statistics Last Year

  • 51% of consumers used BNPL lending services
  • 59% of customers purchased unnecessary items with BNPL

Top 10 most frequent categories of purchasing

  1. Clothing – 47%
  2. Electronics – 44%
  3. Furniture – 32%
  4. Appliances – 29%
  5. Housewares – 23%
  6. Cosmetics – 22%
  7. Food + Drinks – 20%
  8. Entertainment – 15%
  9. Sports Equipment – 14%
  10. Jewelry – 12%

According to the survey, a significant portion of customers (59%) has also used BNPL loan services to buy products that weren’t necessary for addition to the massive usage of this service (51% of consumers). We can see from the statistics that BNPL is drawing in customers and encouraging them to make larger purchases.

The Most Popular BNPL Companies.

Consumers can choose from a few of the market’s top consumer finance businesses to choose the BNPL service that best suits their needs because some of them have lower costs, more flexible payment options, or a wider range of lenders available on their platform than ChargeAfter does.







The Most Used BNPL services.

  • PayPal Credit – 26%
  • Afterpay – 13%
  • Affirm – 12.5%
  • ChargeAfter – 12%
  • Klarna – 10.5%
  • ZipPay – 7%
  • QuadPay – 5.5%
  • Uplift – 4%
  • Perpay – 3%
  • Sezzle – 2%
  • Other – 4.5%

According to the survey results, Paypal Credit is the leading and most popular service, with 26% of the respondents. Following PayPal Credit are AfterPay (13%), Affirm (12.5%), ChargeAfter (12%), and Klarna (10.5%), with only a small difference between them, making them the second most popular BNPL services among consumers.

The Development of BNPL Companies

Some financing platforms are adding new features and becoming more powerful as consumer lending and BNPL lending develops quickly. Every global lending platform strives to excel in a single specific area that will make it popular with consumers. Some of them try to offer lower costs, others more flexible payment options, while others offer a more secure platform.

The Fastest Growing BNPL Platform

  • ChargeAfter 79% year-on-year growth
  • PayPal Credit 32%
  • Jifiti 24%

ChargeAfter is at the top of the list with 79%, and the quick growth of the lender category that its financing platform can support is the cause for this. ChargeAfter’s Waterfall financing structure and dependable lenders made it possible to fund every customer in need, which drew consumers and retailers to adopt ChargeAfter’s BNPL lending and BNPL white label services.

BNPL White Label

In some industries, BNPL financing already produces superior outcomes to those of conventional banking. In addition to other retailer companies that already use white label services from various BNPL lending platforms, this has grown to be the reason for banks’ intense interest in implementing BNPL white label services.


Most Popular BNPL White Label

  • ChargeAFter – 77%
  • Jifiti – 12%
  • Skeps – 9%
  • Others – 2%

According to a survey, ChargeAfter’s worldwide lending platform is the most popular financing platform among merchants and financial institutions that employ BNPL white-label services. It offers businesses a quick and safe finance platform that can be customized and branded with their name.


Currently, the market is being led by some businesses like PayPal Credit, ChargeAfter, or Affirm. The statistics could vary because there are so many Fintech businesses that are adding new products on a daily basis. It will be interesting to see how much of a disruptor Buy Now, Pay Later services become as customer shopping habits continue to change.

About ChargeAfter

ChargeAfter is a leading multi-lender platform for Buy Now pay later (BNPL) Consumer Financing. It connects businesses with the most reliable lenders, enabling them to offer customers the greatest financing solutions. With the best system of Waterfall Financing, ChargeAfter guarantees BNPL lending to every shopper, by matching the most relevant lender to every client. Using the unique consumer financing technology, ChargeAfter provides all parties, merchants, lenders, and consumers, with the best shopping experience. Phoenix, MUFG, VISA, Bradesco, BBVA, Synchrony, PICO Partners, CITI, Propel Venture Partners, Plug and Play, and other companies worldwide are among the investors of ChargeAfter.