BNPL sales

Defaults surge as Buy Now, Pay Later becomes increasingly popular

Buy now, pay later (BNPL)  Loans enable consumers to pay in installments for stuff like brand-new sneakers, electronics, and other opulent goods. Companies like Affirm, Afterpay, Klarna, and ChargeAfter have created well-liked financial solutions based on these short-term loans, especially for younger borrowers who are concerned about credit card debt that never ends.

The number of delinquencies is now increasing as the industry gains more clients. Consumers are being squeezed by inflation, which makes it harder to repay debts. Some borrowers make poor financial decisions, especially if they are convinced to take out many loans, while others might have been at financial risk in the first place.

Michael Taiano, a Fitch Rating analyst who co-wrote research in July outlining certain issues with the sector, said: “You have an industry with a higher concentration of subprime borrowers in a market that hasn’t been effectively tested through [this type of economy], and you have a kind of a toxic brew of concerns,”

Popular Types of BNPL

The most common kind of buy-now, pay-later loans provide for four payments spread out over six weeks, one at the point of sale and the other three that are frequently coordinated with pay periods by the borrower. There are also longer-term loans available for larger items. The majority of short-term loans are interest-free. Businesses that do pay the interest can express explicitly up front how much a lender would be required to pay in financial fees.

The services that BNPL lending companies may provide are drawing in customers more and more. Meidad Sharon, the CEO of ChargeAfter, revealed this year that the business intends to grow the number of lenders on the platform in order to accommodate the rising number of consumer applications.

Due to these characteristics, purchase now, pay later arrangements were first viewed by consumer groups and financial advisors as a possibly healthier type of consumer debt if used properly. The major worry had been late penalties, which, if a borrower is overdue with a payment, might function as a significant finance charge on a minor purchase. The costs may total up to $34 when interest is added. However, as criminal activity has increased and businesses have been more active in their product marketing, proponents believe that more regulation is now necessary.

This makes BNPL lending the safest consumer financing method for buyers. So nowadays, shop now pay later has become even more popular than traditional banking products. This triggered the banks to adopt BNPL services as well to keep up with the tremendous pace of BNPL development.

BNPL Statistics

According to the reports issued this month by the Consumer Financial Protection Bureau, the sector is expanding quickly. In 2021, Americans borrowed around $24.2 billion through buy-now, pay-later programs, up from just $2 billion in 2019. It is only anticipated that this industry-wide number will rise much higher. In the first half of the year, global purchases made through Klarna’s service totaled $41 billion, an increase of 21% from the same period last year. In the second quarter, PayPal’s revenue from its shop now, pay later offerings more than tripled to $4.9 billion.

Another Leader on the field, ChargeAfter, on the other hand, expanded partnerships with Fortiva Retail Credit and Visa, which again proves how immense the development is for the BNPL financial platforms.

TransUnion, a credit reporting agency, discovered that those who use purchase now, pay later loans just as frequently as people who use credit cards do so by accruing debt on top of debt. According to a Morning Consult survey released this week, 15% of users of the buy now, pay later service use the program for everyday expenditures like groceries and petrol, which raises red flags for financial planners. A modest but rising percentage of Americans are using these items for regular transactions, according to CFPB research.

The Risks of BNPL usage

The COVID-19 epidemic, which caused a spike in online shopping and strong demand for consumer finance, was the primary factor in the BNPL sector’s enormous popularity beginning in 2018. Even though BNPL has no interest fees, it has frequently turned into a problematic method of financing since customers sometimes use it carelessly and wind up with a mountain of debt in the future because of how comfortable and simple it is to apply.

It’s unknown how responsibly consumers are using buy-now, pay-later loans. In contrast to credit card delinquencies, Fitch reported that these service delinquencies dramatically increased in the year ending March 31.

That has become a reason why CFPB has started to come up with new regulations to make sure that US consumers are protected and educated about all the risks BNPL lending can have.

Andre Jean-Pierre, a former wealth advisor for Morgan Stanley who now owns a financial planning business dedicated to assisting Black Americans in setting up effective savings and spending plans, stated: “If these buy now, pay later plans are not adequately budgeted for, they can have a cascading impact across a person’s entire financial life.”

The simplicity with which customers can add these installment loans to their existing debt is a concern shared by advisors, consumer groups, and Washington legislators and regulators.

The advantages of programs that let customers pay for things in installments were mentioned by Ohio’s Democratic Senator Sherrod Brown during a Senate Banking Committee hearing on new financial products on Tuesday. But he also has an issue with how the sector advertises the schemes.

Because the short-term loans are not recorded on a consumer’s credit file with Transunion and Experian, they could be troublesome. Additionally, customers in the purchase now, pay later sector to tend to be young, which means they don’t have much credit history. In a hypothetical scenario, a borrower may obtain several short-term loans from several purchases now, and pay later businesses; this technique is referred to as “loan stacking,” and the loans would not reflect on the borrower’s credit history. Budgeting could be challenging if too many products are put on buy now, pay later arrangements.

The Reason behind the Problem

Simply said, the rising usage of BNPLs is the real cause of the CFPB’s worry and the reason why it has grown harmful to users. Consumer finance risks are nothing new, and they have historically been the same for banking products like credit cards and installment loans. Therefore, as BNPL use has grown, it is more obvious to regulators that consumers are at risk. Not that BNPL is no longer required. Today’s consumers depend on all forms of consumer borrowing, including BNPL checkout financing and POS financing.

However, customers should be well-informed about the associated risks and aware that this consumer financing strategy includes a “Pay Later” component. Regulators are acting similarly from their perspective to ensure safety, just as loan companies are doing their part to provide the best services.

Upcoming Trends

Providers of buy-now, pay-later services are growing, and to meet consumer demand, they require new features. Lending organizations need to be prepared for the numerous emerging trends in the industry.

Meidad Sharon, the CEO of ChargeAfter, said two significant market trends are coming up in an interview with Fintech Blueprints. The demand for loans has increased, first of all. Consumers will seek out additional credit in order to meet their wants and overcome challenges. As the cost of products and services rises daily, more consumers will turn to consumer finance since they will need BNPL white label services more frequently.

Where is BNPL now?

Purchase now, pay later in the United States after the COVID pandemic. Unlike mortgages, credit cards, or vehicle loans, the product, according to analysts, has not been extensively tested through a significant period of the financial crisis.

Despite these reservations, it is widely believed that buy now, pay later businesses will continue to exist. The use of PayPal, Affirm, ChargeAfter, Klarna, and Afterpay, which are held by Block Inc., and other services are now pervasive in online shopping.

Additionally, the industry’s expansion is drawing in additional participants. The tech giant Apple unveiled Apple Pay Later earlier this summer, allowing customers to spread out their purchases over a four-payment period of six weeks.


In conclusion, we can state that the BNPL industry has grown significantly in popularity over the past several years and is still doing so. According to research from Fortune Business Insight, the global buy now pay later market is expected to increase from $22.86 billion in 2022 to $90.51 billion by 2029, with the BNPL sector continuing the trend. Therefore, we should be ready for new restrictions from the CFPB and other authorities. It is also anticipated that BNPL usage may someday be included in credit reports. People will become aware that BNPL is a significant debt, just like credit cards.

On the other hand, lending organizations like ChargeAfter continue to offer customers the best services possible and improve the convenience of their consumer financing experience.

About ChargeAfter

ChargeAfter is a leading multi-lender platform for Buy Now pay later (BNPL) Consumer Financing. It connects businesses with the most reliable lenders, enabling them to offer customers the greatest financing solutions. With the best system of Waterfall Financing, ChargeAfter guarantees BNPL lending to every shopper, by matching the most relevant lender to every client. Using the unique consumer financing technology, ChargeAfter provides all parties, merchants, lenders, and consumers, with the best shopping experience. Phoenix, MUFG, VISA, Bradesco, BBVA, Synchrony, PICO Partners, CITI, Propel Venture Partners, Plug and Play, and other companies worldwide are among the investors of ChargeAfter.