How To Gain The Loyalty Of The Gen Z Shopper Long Term

Did you know that Gen Z years are quickly becoming the largest consumer group of all time? That’s right. They love to buy things. As a merchant, that’s music to your ears, but here’s the catch.

Gen Zers aren’t necessarily the most loyal when it comes to customer loyalty. You see, they’re much more about convenience and finding the best deals possible. But, it’s not all bad news. Luckily there are some actions and strategies you can put into place.

So here are four tips that will help you win over the Gen Zers loyalty.

Short And Sweet

In order to gain their trust, you have to understand their behaviors, likes, dislikes, and so on. For instance, they have a short attention span. But they’re not entirely to blame. This is a generation that is able to express themselves in 140 characters and short stories that last 24-hours. Therefore, having lengthy posts and long messages will simply bore them to death.

Keep your brand messaging and copy short, sweet, and witty. Learn how to get their attention quickly and keep it.

They’re Seamless And Tech-savvy

Gen Zers tend to prefer retailers that offer a seamless shopping experience. They themselves are seamless. They can jump from picture to post and from app to app with complete ease, all while engaged in conversation. Creating a seamless shopping experience should be a priority on your list regardless of whether you target Gen Zers. Is your website up-to-date? Are your apps and social media channels buyer-ready? The more seamless experience you offer, the more likely they’ll stick around. Remember, for this generation; customer experience is everything.

They’re Young, But Don’t Want You To Tell Them So

Sure they are young, but they don’t like to be reminded of it. Gen Zers hold themselves in high intelligent regard. They feel they can do at 19 what their parents did at 29. They may be 20, but they like to be treated as if they’re 30. Total head spinner, right? So how do you deal with it? Let’s face it, it’s a tough one, but you either adapt or perish.

The most important thing is not to underestimate their power or intelligence. The best thing to do is to ride the wave they’re on. Do they enjoy TikTok? Get on it. Love a good Snapchat or Insta Story, get right to it. The trick is to make it all about them.

Offer Buy Now Pay Later

One thing about Gen Zers, which may seem odd to some, is that they love to talk about their purchases. In fact, they take pride in it. They love to show off what they bought and tell everyone about it. Plus, they’re not shy about saying where they got it from either. They like to buy luxury goods and do a show and tell, they do also love discounts and payment options like Buy Now Pay Later (BNPL).

It’s very unlikely that you will come across a Gen Zer that holds a credit card. They tend to stay clear from them and debt as a whole. But with BNPL, they get to pay in installments for the luxury items they want without dealing with hefty interest rates. Consumers actively look for the BNPL method of payment before making a purchasing decision. It actually highly influences as to whether they will buy from you or not. Plus, it’s an excellent opportunity to win over their loyalty.

After all, with Buy Now Pay Later from, you give them a chance to enjoy the goods without worrying about the financial aspects. Not only is it a great opportunity for you to build a long-term relationship with them. For instance, you can offer incentives if they pay early, the chance to upsell more products and provide excellent customer service. Remember, they love that.

It’s a win-win for all.

The Bottom Line

Gaining Gen Zer’s loyalty might be one of the most challenging tasks you will face. Sometimes it will feel like there’s just no pleasing them. It may seem impossible, but it isn’t. Just ride the wave with them. Keep things short, highlight their intelligence, offer an ultimate seamless experience, and give them an affordable payment option. They don’t want perfection. They want an experience and they will reward you with their loyalty.