The holidays always bring their exciting vibe. After all, you get a break from work and time to relax with your family and friends. And from a business point of view, holidays are the perfect opportunity to get some extra sales. With Easter just around the corner, consumers will be on the hunt for some Easter goodies.
The world of eCommerce was already on the rise, but the global pandemic made it skyrocket, and it seems it’s going to stay that way.
This gives you the perfect opportunity to hatch a plan for more sales.
Here’s how you can do it.
This should be a no-brainer. Around the holidays, competition tends to heat up. So if you want something that’s going to give you that edge, a well-promoted discount is the way to go. Think about it from your customer’s perspective and what they’d be interested in during the holidays.
Think about what they’ll be doing over the holidays-preparing family dinners, meeting friends, families, chilling. With this info, you can think of the products they may consider and offer a special discount based on that. Consumers are savvy, and they will go where the best discount is. Let’s be honest, brand loyalty isn’t a priority when there are special offers and promotions to be snapped up. Offer incentives, free shipping, gift-wrapping, or create something personalized. Little thoughts go a long way.
Create A Sense of Urgency
Seasonal and holiday promotions have a limited time-frame. And that bodes well for you, from a sales and marketing aspect. FOMO (fear of missing out is real). Consumers don’t like to miss out on a good promotion. This is where you can get really creative and experiment. Create campaigns where you encourage customers to buy. For example, if they buy sooner, they get to save more money. Keep in mind that customers are going to see promotions everywhere they look.
So you need to think outside the box.
Can they perhaps redeem a coupon even after the promotion is over? Top discounts and freebies never go unnoticed. So if you get smart, you’ll end up with some happy and satisfied customers.
You’ve probably heard about customer engagement endless times, but it’s so important. It’s worth mentioning each time. Creating engagement increases your sales and drives more traffic, and makes customers come back for more.
For instance, take American clothing brand Banana Republic. They launched an Easter egg hunt promotion. Customers go through different pages on their website to search for the hidden egg. Once they found the egg and click on it, it would lead to a special discount. Brilliant!
This was a fun, engaging, and super smart tactic. They got customers to browse through their website when they otherwise wouldn’t have.
Social Media And Giveaways
When it comes to marketing, social media can be a powerhouse. Better yet, you can do so many things with minimal effort. And guess what? People love giveaways.
Social media is the perfect platform for this. You could launch a giveaway with an Easter contest. Get your followers to tag their friends or loved ones to be in with a chance to win a prize.
This creates fun, more engagement, and more traffic. You could even create your very own hashtag. This is an effective marketing strategy that will help people to recognize your brand instantly.
Offer Consumer Financing
Gen Zers, millennials, and all different consumer groups are choosing the Buy Now Pay Later option. So, if you haven’t already added this payment option, you’re seriously missing out. Buy Now Pay Later is a popular choice for consumers because it doesn’t come with hefty credit card interest fees.
And when it comes to the holiday season, people need to spend, and they tend to overspend. To make the most of this, as a retailer, you should give them the affordability, and BNPL options from ChargeAfter.com helps you do exactly that.
Plus, it’s great for conversions and upsells.
The Bottom Line
Easter and holidays in general are exciting times. People are usually happy, excited, and in buying-mode. Your success depends on the strategies you implement. So, create a campaign, offer incentives, add BNPL and boost those sales.