What do people do when they need a new product or a service? In our time, there is no person, who doesn’t use the internet to check what options they have when they need to purchase something. So, if you have a company and need customers, you should make sure that your online store is good enough to attract them.
It makes no difference if you are selling a digital item or something from a physical store. You need to have a strong online presence that continually draws in new clients if you want to compete in today’s business world.
Use the following 5 steps to get started if you require a smart digital marketing plan.
1. Implement Consumer Financing Options
The best way to attract new customers online is to give them some options for payment. Consumer Financing options like BNPL (Buy Now Pay Later), are becoming more popular amongst customers these days. The explanation for the popularity is rather simple. Customers can spread out substantial purchases over several months thanks to Buy Now Pay Later options. It’s a very painless option for people to boost their financial freedom and access credit during difficult economic times.
Especially, when the loan origination process is way simpler now than it was years ago, you can apply for it on any loan origination software and get funds in seconds. Attaching those financial platforms to your website is easy as well.
2. Choosing the Correct Financial Platform is Crucial
It doesn’t matter if we talk about consumer financing, or merchant financing for businesses, in both cases the company should be completely sure, that they can trust the financial platform they choose.
Due to the reputable lenders that are available on ChargeAfter, a platform that has acquired the trust of numerous businesses online, the latter can feel secure in their relationships with ChargeAfter. Since clients select the financial platforms they feel confident using, customer trust is equally crucial for the merchant.
3. Good Customer Care, Means More Customers
People may mistakenly believe that only providing good customer service and prompt responses to your clients is customer care. That is only partially true. The “shop now pay later” option, which is also a BNPL variant, is one of the nicest features that businesses that care about their potential or current customers aim to integrate into their websites. Therefore, in addition to ensuring that your website is well-designed and user-friendly, you also need to make sure that the company provides customers with a variety of consumer financing options. This will make it easier for customers to buy your products and encourage them to become regular customers.
4. Good Marketing is a Key
Any business today operates online, so even if you have a great product and competitive prices, without effective marketing, the buyers won’t know what consumer financing options you can offer them or which financing platforms you use, and it’s likely that they won’t even look at the product you sell.
Therefore, if you have previously implemented several consumer financing choices, such as “shop now pay later,” and you have a reliable financing platform at your disposal, consumers must be aware of it, right? Sometimes businesses try to cut costs in the marketing department, which is a fatal mistake because a successful marketing strategy is just as important to a business as a successful product.
5. Maintain Customers’ Loyalty
Sometimes businesses go to great lengths to get new clients and generate substantial amounts of income from doing so, but those clients later go away. The cause of this is that those companies don’t properly adapt to returning buyers. We can all agree that providing excellent service will ensure repeat business, but given the market’s multitude of competitors, this is not always the case.
Businesses should make sure to promptly update their current clients and continually provide them with improved financing options. Various financing platforms offer numerous consumer financing or Buy Now Pay Later options every month. The task of the organization is not only to implement those options but also to keep its loyal clients informed about them.
Finally, let’s just state that partnering with ChargeAfter and adding cutting-edge consumer financing solutions to your online store will help any business expand and draw more clients online.
About ChargeAfter
ChargeAfter is a leading multi-lender platform for Buy Now pay later (BNPL) Consumer Financing. It connects businesses with the most reliable lenders, enabling them to offer customers the greatest financing solutions. With the best system of Waterfall Financing, ChargeAfter guarantees BNPL lending to every shopper, by matching the most relevant lender to every client. Using the unique consumer financing technology, ChargeAfter provides all parties, merchants, lenders, and consumers, with the best shopping experience. Phoenix, MUFG, VISA, Bradesco, BBVA, Synchrony, PICO Partners, CITI, Propel Venture Partners, Plug and Play, and other companies worldwide are among the investors of ChargeAfter.