There is nothing like a bit of window shopping – whether in-store or online – that’s if you are a potential customer, for a merchant, not so much. But, it also bodes well when window shoppers actually turn into buyers.
Let’s face it, how many times have you gone to the mall or jumped online without the intention of buying anything. And yet, somehow, you end up at the checkout. We’ve all done it. However, when it comes to e-commerce stores, turning browsers into buyers isn’t as straightforward. That’s because the customer isn’t physically in front of you to sell them or physically show them your product. But the good news is customers browsing online share the same mentality as those walking into a store. It’s just that the strategies are a little different.
So, here are four strategies that you can implement to help turn browsers into buyers.
Go Mobile Friendly, Asap
If you haven’t updated your e-commerce store to be mobile-friendly, you are seriously missing a huge opportunity. In fact, 66% of shopper’s time on e-commerce store is actually done via mobiles. That’s a whopping statistic. So if your store isn’t mobile-friendly, you need to get on it asap.
Offer Them Something
How many times have you walked down the street and spotted a bakery offering cookie samples or a confectionery stand doing the same? This strategy works every time, and it works like a charm. Sure, you can’t handout physical products, but you can use the same principle.
Instead, you can offer a 30-day free trial or a downloadable, eBook perhaps even a cheat sheet. Encouraging them to take small steps and giving them a taste of what you have to offer before asking them to take a big action works better for the long term.
Once they subscribe to your email list, you now have a communication channel that keeps you in touch.
Provide Excellent Customer Service
Many merchants make the mistake of thinking that because their store is online, they don’t have to worry about customer service. Wrong. Very wrong.
Customer service is the difference between your company having a good reputation or a bad one. And of course, you want to keep it good at all times. So, providing excellent customer service should be a top priority for you. As a merchant, it’s your job to set the mood and ignite good feelings within your customers. If you can do that from the get-go, there’s a solid chance that they will turn into buyers. Think about it. When you walk into a store, and you’re not greeted, it puts you off wanting to buy anything. Right? There’s a way that you can greet your customers online. It comes in the form of creating fantastic web copy. Words are compelling. Greet them, invite them to browse around, and look for opportunities where you can help them. Nice words create positive feelings, and positive feelings make happy customers.
Offer Buy Now Pay Later
Now you have managed to turn browsers into buyers, your last step is to make sure they complete the transaction. Many people change their minds at the very last minute, even if they have spent hours adding to their basket. Although there isn’t one specific reason. one Common problem is affordability. But that’s where you can come in and offer Buy Now Pay Later (BNPL). Buy Now Pay Later is one of the most preferred methods of payment online today. Initially, a customer might panic when they see the final total. And it’s your job to take that fear away. You were giving them a solution to their problem.
When you are offering instant financing from renowned companies like ChargeAfter.com, you eliminate one of the major reasons they may abandon their shopping cart. The more payment methods you offer, the more likely customers are to spend money with you.
The Bottom Line
Not all window shoppers will turn into buyers. But that doesn’t mean that you shouldn’t treat them well because they may turn into future customers too.
If you implement these strategies along with a solid marketing plan, you will find your conversions will start to increase.
So get mobile-friendly, offer excellent customer service, give them a taste of what you are all about, and offer BNPL as a payment option.
You may not convince them all, but you will definitely win over most of them.